«I am a Product and Industrial Designer, Ephemeral Architect and Illustrator, but above all I am a dreamer.

I only believe in two things, the good manners and the perfect proportions.»

José Hurtado

 


ACTUALLY


I founded in 2022 The Serious Gentleman Studio where I working in product design, ephemeral architecture, digital art and illustration.

I worked as a Watch Design Manager for two luxury brands of Spain, ARISTOCRAZY and SUAREZ, designing and developing all the watches, as well as creating special content about them. (9 years)

At the same time I am the Director of Product Desing School at IED KUNSTHAL BILBAO , working on the educational program and leading all the teachers, supervising the students and their academic projects. Meanwhile I am teaching in IED Madrid, product and fashion complements.

 


WORKS


|2022 to Actually| The Serious Gentleman. – CEO & Founded.

|2018 to 2022| SUAREZ – Watch Design Manager.
|2013 to 2022| ARISTOCRAZY – Watch Design Director – Watch Department Manager.
|2009| Freelance and launching my own products.
|2007| Pandemonium Publicity – Creative and Design Director.
|2006| Vélera Studio – Exhibition and Graphic Designer.
|2005| Pandemonium Publicity – Exhibition and Product Designer.
|2004| APM ecoCompany – Exhibition Designer.
|2004| APM ecoCompany – Intership.

Work designed and directed:

|01| Exhibitions for: The National Library, Museum of the City Gallery, City Hall and The Reserve for National Parks.
|02| Fairs Stands for: Electrolux, Electronic Arts, 2K Games, RockStar Games and THQ.
|03| Windows Display, Corners and PLV for: Nokia, Vodafone, BlackBerry, Heineken, Motorola, Sony, Sega, Fnac, GAS, Pull&Bear.
|04| In 2012 I am writing in the design magazine ROOM like design reviewer.


ACADEMY


|2011| Graduated in Industrial Design – Istituto Europeo di Design – IED MADRID.
|2006| Graduated in Ephemeral Architecture – Design College of Madrid.
|2002| Trained in Visual Merchandising and Window Display for the Italian Company GAS


TEACHING


|2021| Workshop Product design & Silver Economy, IED KUNSTHAL BILBAO & UAL UNIVERSITY OF THE ARTS LONDON. Coordinator of the workshop and leader for a project.

|2021| IED KUNSTHAL BILBAO. BILBAO, SPAIN. Coordinator of product design degree. 

|2020| IED MADRID – MADRID, SPAIN. Master of design and innovation. Project leader. ENGLISH.

|2019| IED MADRID – MADRID, SPAIN. Master of design and innovation. Project tutor. ENGLISH.

|2019| IED MADRID – MADRID, SPAIN. Product design career. Design project & Lab. Teaching design, sketching, materials and design methodology.

|2018| IED MADRID – MADRID, SPAIN. Product design career. Design project & Lab. Teaching design, sketching, materials and design methodology.

|2016| CREA UNIVERSITY – GENEVE, SWITZERLAND. Master of design and communication. Project tutor. ENGLISH.

|2012| DESING COLLEGE OF MADRID. Teaching workshops about Design Methodology and Product.


AWARDS


|2013| Aurelio Blanco Awards for the Best Final Degree Project of all the Arts Colleges in MADRID.
|2011| Best Concept Design BOSCH Project. IED MADRID & BOSCH.


WORKSHOPS


|2015| TAP-DORI – Furniture Design – Chang Eung Bo // Mono Collection – Domaine of Boisbuchet, FRANCE
|2011| BEAUTIFUL BY NATURE – Food Design – Katja Gruijters – MADRID
|2011| GRAVITY – Furniture Design – Raw Edges Studio – Domaine of Boisbuchet, FRANCE
|2011| EARTH, GLASS AND FIRE – Clay&Ceramic Design – Fred Herbs, Lewis Olson & Max Lamb, Domaine of Boisbuchet, FRANCE
|2010| PLAY IN G – Design for Children – Amelia Thomas – MADRID
|2009| SECOND SKIN – Jewelry Design – Paloma Canivet – MADRID


EXHIBITIONS


|2020| “COVID EXIT” – Matadero. Madrid. SPAIN

|2018| “IDesign Madrid” – Matadero. Madrid. SPAIN
|2018| “Design Fest Madrid” – IED Madrid. SPAIN
|2013| “Aurelio Blanco Awards” – Decorative Arts Museum of Madrid. SPAIN
|2012| “Homeless” – Milano Design Week, BRERA District – ITALY
|2011| “A:Escala” – Altamira Palace of Madrid – SPAIN
|2011| “Someone I met” – Valencia design Week – SPAIN
|2010| Madrid Pavilion EXPO 2010 Shanghai – CHINA
|2009| “La Noche en Blanco” – Altamira Palace of Madrid – SPAIN


LANGUAGE


Spanish (native)
English


SKILLS


RHINOCEROS
KEYSHOT
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE INDESIGN
PROCREATE


I HAVE THE CAPACITY TO BE MYSELF EVEN IN THE WORST MOMENTS.