NIKE CONCEPT STORE
Sometimes walking on the city I can visualize any new buildings, over empty spaces, over old buildings, just to change the vision of the spectator.
Alcalá street is one fo the most important street in Madrid, old buildings, banks, offices, the city hall… I think this is a good place to change the game, to broke the rules, and create something new, something different…
When I have to create the sky I always think in Makoto Shinkai, how he drawing the skies in his animes, the colors, the clouds, I can stop the film in stay looking a frame for minutos, studying the colors and the composition. It is the same with the Wes Anderson films, the perfect promotion and the symmetric are amazing.