C.V // PRESENT DAY // 2025
My name is Jose Hurtado and in 2022 I founded The Serious Gentleman Studio where I work in concept design, digital art, illustration, product design and ephemeral architecture.
I am a multidisciplinary designer with a lot of experience carrying out creative projects and their development, managing large teams and carrying out projects of different kinds.
In 2021 I was the Director of Product Desing School at IED KUNSTHAL BILBAO. Creating and supervising the entire educational program of the degree. (Since 4 years.)
I worked as a Watch Design Manager for two Spanish luxury brands, ARISTOCRAZY and SUAREZ, designing and developing all the watches, as well as creating special content about them. (9 years).
WORKS
|2022 to Present day| The Serious Gentleman. – CEO & Founded.
|2021 to 2024| IED KUNSTHAL BILBAO. BILBAO, SPAIN. Manager of Product Design Degree.
|2018 to 2022| SUAREZ – Watch Design Manager.
|2013 to 2022| ARISTOCRAZY – Watch Design Director – Watch Department Manager.
|2009| Freelance and launching my own products.
|2007| Pandemonium Publicity – Creative and Design Director.
|2006| Vélera Studio – Exhibition and Graphic Designer.
|2005| Pandemonium Publicity – Exhibition and Product Designer.
|2004| APM ecoCompany – Exhibition Designer.
|2004| APM ecoCompany – Intership.
|2021 to 2024| IED KUNSTHAL BILBAO. BILBAO, SPAIN. Manager of Product Design Degree.
|2018 to 2022| SUAREZ – Watch Design Manager.
|2013 to 2022| ARISTOCRAZY – Watch Design Director – Watch Department Manager.
|2009| Freelance and launching my own products.
|2007| Pandemonium Publicity – Creative and Design Director.
|2006| Vélera Studio – Exhibition and Graphic Designer.
|2005| Pandemonium Publicity – Exhibition and Product Designer.
|2004| APM ecoCompany – Exhibition Designer.
|2004| APM ecoCompany – Intership.
Work designed and directed:
|01| Exhibitions for: The National Library, Museum of the City Gallery, City Hall and The Reserve for National Parks.
|02| Fairs Stands for: Electrolux, Electronic Arts, 2K Games, RockStar Games and THQ.
|03| Windows Display, Corners and PLV for: Nokia, Vodafone, BlackBerry, Heineken, Motorola, Sony, Sega, Fnac, GAS, Pull&Bear.
|04| In 2012 I am writing in the design magazine ROOM like design reviewer.
|02| Fairs Stands for: Electrolux, Electronic Arts, 2K Games, RockStar Games and THQ.
|03| Windows Display, Corners and PLV for: Nokia, Vodafone, BlackBerry, Heineken, Motorola, Sony, Sega, Fnac, GAS, Pull&Bear.
|04| In 2012 I am writing in the design magazine ROOM like design reviewer.
ACADEMY
|2023| Master in Concept Design – Trazos School. Madrid.
|2022| Master in Digital Art – Trazos School. Madrid.
|2011| Graduated in Industrial and Product Design – Istituto Europeo di Design – IED MADRID.
|2006| Graduated in Advanced Technician Ephemeral Architecture – Design College of Madrid.
|2002| Trained in Visual Merchandising and Window Display for the Italian Company GAS
|2022| Master in Digital Art – Trazos School. Madrid.
|2011| Graduated in Industrial and Product Design – Istituto Europeo di Design – IED MADRID.
|2006| Graduated in Advanced Technician Ephemeral Architecture – Design College of Madrid.
|2002| Trained in Visual Merchandising and Window Display for the Italian Company GAS
TEACHING
|2023| Product and Interior Sketches. IED MADRID. Teaching sketch, metodology, Procreate and technical develop for sketching.
|2023| Fashion Accessories Design, Fashion Management Degree. IED MADRID. Fashion Accessories design teacher. English.
|2022| Product and Interior Sketches. IED MADRID. Teaching sketch, metodology, Procreate and technical develop for sketching.
|2022| Fashion Accessories Design, Fashion Management Degree. IED MADRID. Fashion Accessories design teacher.
|2021| Workshop Product design & Silver Economy, IED KUNSTHAL BILBAO & UAL UNIVERSITY OF THE ARTS LONDON. Coordinator of the workshop and Project Leader.
|2021| IED KUNSTHAL BILBAO. BILBAO, SPAIN. Coordinator of product design degree.
|2020| IED MADRID – MADRID, SPAIN. Master of design and innovation. Project Leader. ENGLISH.
|2019| IED MADRID – MADRID, SPAIN. Master of design and innovation. Project tutor. ENGLISH.
|2019| IED MADRID – MADRID, SPAIN. Product design career. Design project & Lab. Teaching design, sketching, materials and design methodology.
|2018| IED MADRID – MADRID, SPAIN. Product design career. Design project & Lab. Teaching design, sketching, materials and design methodology.
|2016| CREA UNIVERSITY – GENEVE, SWITZERLAND. Master of design and communication. Project tutor. ENGLISH.
|2012| DESING COLLEGE OF MADRID. Teaching workshops about Design Methodology and Product.
|2023| Fashion Accessories Design, Fashion Management Degree. IED MADRID. Fashion Accessories design teacher. English.
|2022| Product and Interior Sketches. IED MADRID. Teaching sketch, metodology, Procreate and technical develop for sketching.
|2022| Fashion Accessories Design, Fashion Management Degree. IED MADRID. Fashion Accessories design teacher.
|2021| Workshop Product design & Silver Economy, IED KUNSTHAL BILBAO & UAL UNIVERSITY OF THE ARTS LONDON. Coordinator of the workshop and Project Leader.
|2021| IED KUNSTHAL BILBAO. BILBAO, SPAIN. Coordinator of product design degree.
|2020| IED MADRID – MADRID, SPAIN. Master of design and innovation. Project Leader. ENGLISH.
|2019| IED MADRID – MADRID, SPAIN. Master of design and innovation. Project tutor. ENGLISH.
|2019| IED MADRID – MADRID, SPAIN. Product design career. Design project & Lab. Teaching design, sketching, materials and design methodology.
|2018| IED MADRID – MADRID, SPAIN. Product design career. Design project & Lab. Teaching design, sketching, materials and design methodology.
|2016| CREA UNIVERSITY – GENEVE, SWITZERLAND. Master of design and communication. Project tutor. ENGLISH.
|2012| DESING COLLEGE OF MADRID. Teaching workshops about Design Methodology and Product.
AWARDS
|2013| Aurelio Blanco Awards for the Best Final Degree Project of all the Arts Colleges in MADRID.
|2011| Best Concept Design BOSCH Project. IED MADRID & BOSCH.
|2011| Best Concept Design BOSCH Project. IED MADRID & BOSCH.
WORKSHOPS
|2015| TAP-DORI – Furniture Design – Chang Eung Bo // Mono Collection – Domaine of Boisbuchet, FRANCE
|2011| BEAUTIFUL BY NATURE – Food Design – Katja Gruijters – MADRID
|2011| GRAVITY – Furniture Design – Raw Edges Studio – Domaine of Boisbuchet, FRANCE
|2011| EARTH, GLASS AND FIRE – Clay&Ceramic Design – Fred Herbs, Lewis Olson & Max Lamb, Domaine of Boisbuchet, FRANCE
|2010| PLAY IN G – Design for Children – Amelia Thomas – MADRID
|2009| SECOND SKIN – Jewelry Design – Paloma Canivet – MADRID
|2011| BEAUTIFUL BY NATURE – Food Design – Katja Gruijters – MADRID
|2011| GRAVITY – Furniture Design – Raw Edges Studio – Domaine of Boisbuchet, FRANCE
|2011| EARTH, GLASS AND FIRE – Clay&Ceramic Design – Fred Herbs, Lewis Olson & Max Lamb, Domaine of Boisbuchet, FRANCE
|2010| PLAY IN G – Design for Children – Amelia Thomas – MADRID
|2009| SECOND SKIN – Jewelry Design – Paloma Canivet – MADRID
EXHIBITIONS
|2020| “COVID EXIT” – Matadero. Madrid. SPAIN
|2018| “IDesign Madrid” – Matadero. Madrid. SPAIN
|2018| “Design Fest Madrid” – IED Madrid. SPAIN
|2013| “Aurelio Blanco Awards” – Decorative Arts Museum of Madrid. SPAIN
|2012| “Homeless” – Milano Design Week, BRERA District – ITALY
|2011| “A:Escala” – Altamira Palace of Madrid – SPAIN
|2011| “Someone I met” – Valencia design Week – SPAIN
|2010| Madrid Pavilion EXPO 2010 Shanghai – CHINA
|2009| “La Noche en Blanco” – Altamira Palace of Madrid – SPAIN
|2018| “IDesign Madrid” – Matadero. Madrid. SPAIN
|2018| “Design Fest Madrid” – IED Madrid. SPAIN
|2013| “Aurelio Blanco Awards” – Decorative Arts Museum of Madrid. SPAIN
|2012| “Homeless” – Milano Design Week, BRERA District – ITALY
|2011| “A:Escala” – Altamira Palace of Madrid – SPAIN
|2011| “Someone I met” – Valencia design Week – SPAIN
|2010| Madrid Pavilion EXPO 2010 Shanghai – CHINA
|2009| “La Noche en Blanco” – Altamira Palace of Madrid – SPAIN
LANGUAGE
Spanish (native)
English
English
SKILLS
ADOBE PHOTOSHOP 🫀
ZBRUSH 🧠
RHINOCEROS
KEYSHOT
ADOBE ILLUSTRATOR
ADOBE INDESIGN
PROCREATE
ZBRUSH 🧠
RHINOCEROS
KEYSHOT
ADOBE ILLUSTRATOR
ADOBE INDESIGN
PROCREATE
I HAVE THE CAPACITY TO BE MYSELF EVEN IN THE WORST MOMENTS.